CONS #0511journey-mapCustomer & MarketBAIN · var G ← GALLERY
[CUSTOMER JOURNEY MAP]
[DISCOVER → EVALUATE → ADOPT → EXPAND → ADVOCATE]
1
[STAGE 1]
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[TOUCHPOINT]
2
[STAGE 2]
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[TOUCHPOINT]
3
[STAGE 3]
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[TOUCHPOINT]
4
[STAGE 4]
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[TOUCHPOINT]
5
[STAGE 5]
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[TOUCHPOINT]
[EXPERIENCE INDEX — DISCOVER]62
[PAIN POINTS MARKED ▼]